There are certain stores in the Hamptons that feel less like shopping and more like coming home. Breezin' Up is one of them.
If you've never been, it's the kind of place where everything is soft, sun-faded, and impossibly comfortable—the sweatshirt you reach for on a cool beach morning, the tee that feels like it's already been broken in by a hundred summer days. It's been family-run since 1984, and you can feel that in every piece. Nothing here is trying too hard. It all just... fits.
This Presidents Day weekend, they're running their biggest sale of the season: 50% off the entire store. And I mean everything—their classic Breezin' Up pieces plus all the other carefully curated lines they carry.
If you've been eyeing something, now's the time. If you're new to the store, this is your invitation in.
What I love about Breezin' Up:
The original idea behind the brand was to create clothing that looked and felt like it had been washed and hung in the summer sun. That's still what they do—clothes that remind you of carefree days at the beach, even when you're nowhere near one. It's Hamptons living distilled into fabric: easy, lived-in, unfussy.
They carry their own Breezin' Up classics (which, if you know, you know), plus lines from other like-minded brands that share the same ethos. It's all about comfort you can count on, pieces you'll wear until they're part of your routine.
The sale runs Presidents Day weekend. If you're local, swing by either East Hampton or Southampton. If you're not out here this weekend, you can order over the phone—they'll walk you through what they have and get it shipped to you. No need to miss out.
This is the kind of store that makes the Hamptons feel like home, not just a destination. And right now, it's 50% off.